Waymaking

Waymaking

Attention Autocracy

Is an attention autocracy the natural result of an attention economy? it doesn't have to be

Andrea Hiott's avatar
Andrea Hiott
Aug 19, 2025
∙ Paid

As we make our way, we make choices.

The most important skill we have learned as humans is that we can notice these choices and in so doing, make different ones.

To notice our choices is to interact with the world, to notice it, then to notice that we can notice it and that it changes with how we do so.

We are wonderful at the noticing part when we are …

Keep reading with a 7-day free trial

Subscribe to Waymaking to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Andrea Hiott · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture